The Most Successful Small Business in The World by Gerber Michael

Author:Gerber, Michael
Language: eng
Format: epub
Publisher: Wiley

Have I lost my mind?

Am I just playing with you?

No, absolutely not. Trust me in this. I am not playing with you. Every word so far has defined my 10,000 school mind. What it says is that in my creation of New, I have lost my sense of old. I have lost my sense of boredom. I have lost my sense of nothing original going on. I have lost my sense of what it means to be stuck in the dull old world. I have lost my sense of what it means to be dying in a dull old business. I am leaving behind the world of not seeing, the world of not creating, the world of just fixing cars.

A business client once told me, with a passion he hadn’t felt in years, that I had pushed him out of his sleep. He called it his “sleep,” as though it was actually a place he had been confined to. When he spoke of it, I could feel what he meant. He meant that he had stopped living. He had literally stopped living. Of course he was doing all the things he had programmed himself to do. He was programmed to “do.” But there was no life in just doing. He wasn’t present most of the time. He was simply going through the motions.

The theory of right work is all about being awake; being alive; asking questions about subjects no one has ever discussed with us before. It’s about asking questions in a way no one has ever asked us before. The questions are asked for a reason that no one has even taken seriously before, because they thought they were already awake. In their state of sleep, they didn’t know they were asleep. They thought this activity they went through each day was what life was meant to be; it is what they were relinquished to do. And they thought that, because no one had ever raised the question with them before. In the 10,000 store school, these questions, and many, many more will be asked, will be raised, will be challenged, and every student will be challenged to ask. They will not be asked theoretically, but rather they will be asked actually, truly, rightly, in the only way that an awake person would be expected to raise these questions. They will be challenged to become fully awake.

What are these questions? I ask you again. I ask you, I ask Joseph, I ask you, dear reader. I ask you to ask yourself, “What are these questions?” and to ask that question again and again. Let me suggest just a few.

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